Introduction The use of data in this modern world could equate to a typical day-to-day lifestyle. It is entertaining ourselves through video streaming, browsing on the internet, and using other apps; everything is based on usage of data. In fairness, this usage of data is accustomed to some restrictions and limitations set by service providers.

Email marketing is anything but dead; rather, it has turned out to be one of the most capable ways through which businesses reach out and connect with their target audience. However, managing an e-marketing campaign usually involves a lot of cumbersome tasks, which are greatly prone to errors. Here comes email marketing automation. Automation of su